Is digital marketing precision actually too precise?

1:57 PM, 29 June 2017

Better customer connections may be more than just a click away

There's a growing chorus from consumer packaged goods brands that the rush to digital hasn't been reflected in top line performance.

On one hand, there has been the promise that digital marketing platforms would create more effective and efficient ways to communicate.

On the other hand, there are those who believe that the more technology advancements we make, the harder it becomes to deliver presence and scale.

At Global Marketer Week 2017, Ivan Pollard, SVP Strategic Marketing of the Coca Cola Company, presents his point of view, sharing some provocations and some proof as to where the answers might lie.

What are your thoughts on this “debate”? We’d welcome your feedback to

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