In the market for a sense of humour

2:47 PM, 8 December 2016
A "fish" tale for advertising and marketing

As serious as we are about advertising, it does pay to remember (occasionally) that we are in marketing, not the Department of World Peace.

Here at ANZA, we are big fans of Tom Fishburne, the Marketoonist. As a career marketer and cartoonist, Fishburne parodies the world of marketing in a weekly cartoon. He does so, not just visually, but with a meaningful marketing story behind each image.

This is one of our recent favourites: "It is not about doing 'digital marketing', it is about marketing effectively in a digital world."

You can follow Tom here. We hope it might just keep you grounded during any stressful times you may encounter as we get closer to the holiday break.

Do you have a favourite marketing cartoon? All feedback, queries, and opinions are welcomed to

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