Unwrapping the best Christmas ads

2:22 PM, 8 December 2016

What are the best TV Christmas adverts of all time?

What makes a Christmas ad stand out?

There are a wide variety of styles and techniques that advertisers use when creating Christmas adverts, but the one commonality observed over the years is the desire to touch on sentimentality.

Especially nostalgia.

The most effective Christmas adverts strike a chord -- they resonate the feelings of childhood, of happy memories. Of the items we once couldn't bear to be without.

So, as you can imagine, picking the best Christmas adverts is much like picking your favourite Christmas moment of all time. It's controversial territory to declare which Christmas ads are the best, but the Telegraph has done it anyway.

Here for your viewing pleasure are the Telegraph's top 10 Christmas adverts of all time.

Is there a TV advert you think is missing from this list? All feedback, queries, and opinions are welcomed to lindsay@anza.co.nz

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