Knowledge

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Media Agency Contract Guidance: ANZA is convinced that strong contractual relationships, together with capability-development are key for advertisers in the rapidly changing media landscape.

Brand Safety: What are the risks for brands who advertise online? What steps can advertisers take to prevent such damage?

Ad Fraud – Compendium of knowledge: Online ad fraud is growing into one of the biggest organized crime businesses in the world – and it is costing advertisers.

Better Ads Standards, the industry response to Adblocking: Adblocking represents a rejection of the current online advertising experience. ANZA believes that there should be a middle-ground which balances the consumer experience with brands’ ability to connect with people online.


Agency Selection Guide: This contains expert advice on selecting the right agency for specific digital channels or full-service agencies across all marketing activities.


Children and Young People and Age-restricted Advertising: Age-restricted rules in the ASA Codes (alcohol, food, gaming etc) provide challenges to advertisers ensuring compliance with respective Codes, particularly in online media. The UK ASA has provided useful suggestions for age-restricted advertising online.


Marketing Capability: This section contains articles based on the development of people, teams and organisations to ensure brands excel at marketing and drive sustainable, demand-led growth.


Agency Remuneration: This page provides general, high-level information to assist ANZA members when unilaterally making decisions concerning their negotiations with agencies.


Social Media: This section provides knowledge from experts on the management of a brands social media presence.


Media Measurement: This contains information on the media measurement tools available to ANZA members.


ANZA Submissions: Attached are submissions that ANZA have made to various organisations on behalf of members.



Media: This section contains articles beneficial to members in terms of the media(s) they use to advertise their brand.



Food Marketing: This contains relevant information and articles on food marketing and the implications, issues surrounding it.



Alcohol Marketing: This contains relevant information and articles on alcohol marketing and the implications, issues surrounding it.