Alcohol Advertising

New Zealand’s strict rules on alcohol advertising are the product of collaborative working between ASA, ANZA, regulators and interest groups.

Advertisers take their role seriously in promoting responsible alcohol consumption and are constantly reviewing their practices as a result. ANZA ensures alcohol marketers can meaningfully engage and better navigate this challenging environment while advocating policies that take full account of the important contribution advertisers can make.

Advertising for alcoholic beverages is regularly under government scrutiny. Regulating and reducing the visibility of alcoholic beverages is seen as a convincing public health policy measure to reduce alcohol-related harm. Contrary to the general belief, alcohol advertising does not create the desire to consume, therefore further restrictions to marketing communications will not significantly reduce overall consumption, and alcohol-related harm will not automatically decline.