plays an important role in today's society. ANZA works to ensure that policy
discussions which may impact marketing communications fully take into account
the value of advertising for the economy, society and consumers.
Advertising increases value for consumers
By helping companies to
differentiate themselves advertising stimulates competition, decreasing prices
and increasing quality.
Advertising promotes consumer
Advertising enables companies to tell us
about the various/distinct products they offer in response to consumers' diverse tastes and
needs. As a result, they are able to provide a much broader range of options
that consumers would otherwise be unaware of. Above all else, advertising ensures consumers exercise their right to
Advertising powers economic
In helping companies succeed, advertising
plays a key role in a dynamic economy. There is a proven link between the rates
of investment in advertising and GDP growth in major markets.
Advertising creates jobs
Through its positive effect on economic growth, advertising
helps generate employment. Additionally the advertising industry itself is a
Advertising is the lifeblood of
Advertising funds a
diverse, pluralistic media landscape. Without advertising many of the nation’s
media as we know them, including much of the content of the internet, would not
exist. To replace their revenues from advertising, newspapers would have to
double their cover price.
Advertising funds sports and
sponsorship play an essential role in enabling sporting events such as the
Rugby World Cup and supporting teams and individuals. Sponsors also subsidise
and pay for art exhibitions and cultural events of every variety.
Advertising for a better
Public service advertising
has proven to be an effective way to address societal challenges. For example
it has helped fight depression and domestic violence, raise awareness of skin
and breast cancer and help reduce road deaths by encouraging improved
driver responsibility. Companies too are using advertising to show how they can
help make a difference.
Advertising can address societal challenges
Beyond selling brands and ideas, advertising plays a positive
role in addressing critical societal challenges, from increasing disease
awareness to promoting water-saving. ANZA leads advertiser efforts to
demonstrate how marketing communications can be a valuable tool to help
preserve the standards of living we have come to expect without sacrificing the
needs of future generations.
For further information contact
firstname.lastname@example.org or visit
Association of New Zealand Advertisers Inc
PO Box 33 385, Takapuna, Auckland 0622
Copyright ©2017 www.anza.co.nz
+P: 64 9 488 7455