Print Media Industry announces readership measurement shortlist

ANZA would like to recognise the huge effort by the Print Media Industry Research Review Group (PMIRRG) over the past year. Their current tender process seeks to future proof readership measurement in New Zealand, providing relevant audience data in a more complex and dynamic media landscape, an initiative that will greatly benefit advertisers. The PMIRRG have today announced that their RFP for readership data has been finalised and has been issued to a short-list of four research agencies.