News

“More and more people are reading magazines according to the latest round of readership and circulation audits. 85% of all magazines have increased or maintained their readership period on period. Particularly strong growth is coming from magazines giving practical value to readers about topics such as gardening, cooking, decorating and lifestyle” says MPA Chairperson, Lynley Belton.

Ever wondered how an Ondemand Viewer is different to a TV viewer?

New Zealand’s first email marketing metrics report crunched close to 100 million permission-based commercial emails to show how email drives massive readership and clicks

Television Broadcasters Council report a resurgence in TV advertising with 7.7% revenue growth for the second quarter of 2010 and 5.4% YTD.

ANZA Media Brief Series 2010

ANZA’s Media Brief series provide ANZA members and their executives the opportunity to hear the latest thinking on media channels, advertising engagement and effectiveness.

Attendance at these briefings is free of charge to ANZA members

The Advertising Standards Authority has published its 2009 Annual Report.

ANZA partner New Zealand Post Targeted Communications has launched a new website that offers marketers unique, free insights into their target audiences. 

Business NZ have provided a summary of Key Issues and Outcomes from the 2010 budget.

The Association of New Zealand Advertisers fully supports the eagerly awaited Advertising Standards Authority’s revised Codes for Advertising of Food as well as the new Code, Advertising of Food to Children.

These Codes provide clear guidance to advertisers and their Ad Agencies in preparing campaigns with a high level of social responsibility.

The annual ANZA / CAANZ Economic Forum on 28 April gave advertisers, agencies and the media and an encouraging outlook on business prospects over the next year.