About Us

Mission Statement

The development, promotion and advocacy of advertising and marketing communications for the benefit of New Zealand. Promote and advocate for an industry environment of free and legitimate commercial communication guided by industry self-regulation. Promote commercial transparency with all media, communications agencies and other support consultancies.

ANZA Objectives

To represent and protect the interests of advertisers
To provide an official voice to enable advertisers to collectively make their wishes known to government, media, communications agencies and the public
To promote voluntary self-regulation by the industry as the most effective method for preventing fraudulent, untruthful, misleading or otherwise inappropriate advertising, and thereby to increase public confidence in the industry
To ensure the viability of advertising is not undermined by unnecessary or unjustifiable cost increases from media, commercial production or through taxation
To advocate the complete and accurate disclosure of circulation figures for all printed advertising media, and of audience or viewer figures for radio, television, film, cinema and outdoor media
To collect and disseminate information and publications on developments in advertising and marketing which may be of key concern to members
To safeguard the right and freedom to advertise any product or service which is lawful to make and market
To act as arbiter or mediator in settlement of disputes arising out of advertising transactions
To provide a forum where members can exchange views on relevant issues, and contribute to the overall improvement of the standards of advertising in terms of both cost and effectiveness
To provide members with education and information services through seminars, conferences and publications
To co-operate with all other national and international bodies concerned with marketing and advertising for the overall benefit of members of the advertising industry
To work closely with the Australian Association of National Advertisers toward harmonisation of industry codes and procedures

Why Have an Advertisers Association?

Today’s advertising environment impacts on the business interests of advertisers more than ever before.

Advertisers face increasing pressure from regulations and administrative rules which may constrain advertising efficiency and effectiveness.
The viability of advertising is under constant review from media fragmentation and cost
Political agendas reviewing broadcast advertising including minutage, and New Zealand content
Significant changes in advertising agency relationships - particularly remuneration - need constant attention to ensure advertiser/agency co-operation is maintained for the benefit of both parties
Media fragmentation, providing opportunities and complications (e.g. Internet, digital broadcasting, direct mail)
ANZA is recognised by government as the official voice on advertising matters.
ANZA is recognised by media and agencies as the advocate for advertisers on industry affairs.
ANZA is the formal representative of all advertisers within the advertising self regulatory system. This system governs the content of all advertising and all advertisers voluntarily comply with its provisions.

The critics of advertising have significant influence. It is essential that advertisers have a united voice. Businesses which advertise cannot consider other associations as an adequate substitute for membership of ANZA. ANZA plays a vital role in preserving the legitimacy and viability of advertising. Advertisers are strongly urged to protect and enhance their advertising through a modest subscription to ANZA and to become involved with their advertisers’ association.

Background

The Association of New Zealand Advertisers Inc. was founded in 1931 to provide advertisers with a collective voice in dealings with Government, advertising agencies and the media. More than 100 of New Zealand’s major national advertisers represent a full cross section of industry, services and government organisations. In excess of 70% of television and print media total spend is represented by ANZA members. ANZA is recognised by the advertising industry and government as the key body representing users of marketing communications. International issues and information is regularly shared through the World Federation of Advertisers, Brussels, and other advertisers’ associations throughout the world. An experienced full-time Secretariat is supported by an eighteen-strong Council, which meet seven times per annum in Auckland or Wellington. The ANZA Council sets policy and represents the wishes of all members. ANZA is a non-profit organisation which derives its income largely by subscription from member companies. Membership subscription fees cover the base cost of staffing a professional secretariat, subscriptions to local and international resources, provision of issues management and regulatory affairs, self regulation costs and industry representation at various levels. ANZA provides public affairs management and advocacy services and promotes self regulation. Other added value services are dedicated to maximising advertising effectiveness through advice, education and training.

ANZA Industry Representation

Advertising Standards Authority (ASA) - Represented by two members, together with advertising agency and media representation. Meets quarterly to support and maintain industry self regulation
ASA Codes Committee - Reviews and develops Codes with specific industry involvement
Advertising Standards Complaints Board (ASCB) - Advertisers represented by one advertiser member
Advertising Effectiveness Awards EFFIES - Joint initiative between ANZA, CAANZ and TVNZ run annually
Audit Bureau of Circulations (ABC) - Two advertiser members represent ANZA at print circulation Audit Bureau
Therapeutic Advertising Pre-vetting systems (TAPS) - ANZA provides a well managed and operative system of prevetting all pharmaceutical advertisements on behalf of the media. Two experienced independent consultants act as adjudicators
Therapeutic Advertising Pre-vetting System Code Consultative Committee (TAPS CCC) - Chaired by ANZA and includes representatives from Health and Consumer groups, RMI, Key advertisers, ASA, Media and CAANZ. Meet twice annually
Liquor Advertising Pre-Vetting System (LAPS) - ANZA administers the system on behalf of all liquor advertisers. Independent adjudicator pre-vets advertisements prior to media receiving it
Liquor Advertising Pre-Vetting System Code Consultative Committee (LAPS CCC) - Chaired by ANZA, comprises CAANZ, major liquor advertisers, Distilled Spirits Association of New Zealand, LAPS Adjudicator, Ministry of Health, Students Against Drunk Driving, Alcohol Advisory Council of New Zealand, Maori Council. Evaluates liquor advertising and complaints system
The Food Industry Group (FIG) - FIG comprises New Zealand Food & Grocery Council (NZFGC), Communication Agencies Association of New Zealand (CAANZ), New Zealand Television Broadcasters Council (representing all Media (NZTBC) and the Association of New Zealand Advertisers (Chairs FIG) (ANZA).

ANZA Industry Activities

ANZA interfaces with advertising industry sectors, advocating for preservation of advertisers’ rights. Including: Government and Opposition political parties

Broadcasting Policy - Television minutage, future of state-owned Television New Zealand Charter, other media ownership, Broadcasting Standards and regulations, new media services
Consumer Affairs Policy – Liaison with Commerce Commission, Consumers Institute, Australia New Zealand Food Safety Authority
Taxation Policy - Advertising’s role in the economy, advertising and sponsorship taxation

Media

Media Research - Transparent and accurate audience measurement data, involvement with media research committees
Media Briefing and Planning - Transparent media selections - audit rights, pricing structure and purchasing
Ownership and Control - Ensure fair competition, freedom of media choice, avoidance of pricing cartels

Communication Agencies

Advertisers advice and guidance on how to initiate and manage the client/agency relationship
Training courses offered on a wide range of relationship issues
Changing remuneration structures advice offered

The Public

ANZA promotes advertising as a legitimate consumer benefit, promotes ethical standards and responses to public concerns

Member Advisory Services

Advertising effectiveness practice
Personalised correspondence, seminars and issues briefings, Communiqué newsletter

Industry Self Regulation

ANZA is closely involved in Advertising Codes review procedures and Code formulation
Voluntary adherence to self regulation maintained at all times
ANZA administers the LAPS & TAPS systems of pre-clearance of all liquor and Pharmaceutical advertisements prior to media placement. Independent adjudicators contracted for pre-vetting

International Representation

ANZA represents the interests of advertisers through its membership of the World Federation of Advertisers (WFA), based in Brussels
In addition, direct information and communication links have been developed with the European Standards Alliance, Brussels and ASA, London, The Incorporated Society of British Advertisers, London (ISBA), Association of Advertisers in Ireland, Dublin (AAI), Australian Association of National Advertisers, Sydney (AANA), Association of National Advertisers, New York (ANA) - and other advertisers’ associations as required.

Advertising Industry Relationships

Frequent liaison between ANZA and CAANZ on a majority of industry issues ensures that both advertisers and agencies understand and appreciate relative opinions and positions. ANZA believes that this relationship is important for the betterment of all advertising in New Zealand
ANZA and media representatives liaise frequently and co-operate in debating and developing strategies on pertinent issues. Media organisations include: - New Zealand Television Broadcasters Council - Television New Zealand, TV Works, Maori TV - Pay Television - Sky Television/Prime TV - Newspaper Publishers Association - Newspaper Advertising Bureau - Magazine Publishers Association - Radio Broadcasters Association - Outdoor Advertisers Association - Cinema Advertisers - Television Commercial Approvals Bureau - Marketing Association - Interactive Advertising Bureau